May, 2026
OpenSponsorship 2026 Report: 75% of Brand Deals Go to Female Athletes as Average Deal Size Doubles
1888PressRelease – OpenSponsorship, backed by Serena Williams, released its 2026 Athlete Marketing Report analyzing 14.9 million posts. Key findings: 75% of brand deals now go to female athletes, average deal size doubled year over year, and average engagement rate understates creator performance by 4x or more. Full report at opensponsorship.com.
Brundle’s verdict on Russell ‘despair’ and ‘rejuvenated’ Hamilton in Canada
What a tremendous weekend of F1 action, I thoroughly enjoyed it from start to finish. This old school, slippery, narrow, and moderately bumpy track with many fast straights and heavy braking zones, tortuous chicanes, and nearby walls, almost always seems to create a thriller with more than a few surprises.
‘He showed why good managers need time’ – who are this season’s over-achievers?
Tony Pulis explains which Premier League managers have impressed him this season and, down the divisions, who else stands out.
Roberts and Davies return from injury for Wales
Ben Davies returns from a serious ankle injury while Connor Roberts could play his first game in a year for Wales against Ghana and Romania.
What is going on with Ferrari and will Verstappen quit? F1 Q&A
BBC Sport F1 correspondent Andrew Benson answers your latest questions after the Canadian Grand Prix.
Why reluctant ‘guru’ says Dutch will win World Cup
Economist Joachim Klement developed a forecast model which has kept a 100% record of predicting World Cup winners since 2014 – who does he think will win in 2026?